Character Counts!
In Chaves County
Our Mission
Character counts! At least it should. Individuals are not born with great
character. Rather, it is learned through direct teaching from those around us and by
observing, especially adults.
Character Counts is not a command, or a religious philosophy.
Instead, Character Counts is a concept that is quickly
becoming a national movement. It is an idea that, basically, says that it is time
for people to start talking again about good and bad, right and wrong. It's time to
encourage ethics among adults and businesses; time to recognize and reward individuals
whose lives are examples of good character and ethical behavior. Now is the time to
begin again to teach our children the value of good character.
